Welcome to the Al-Ansar Brand Resources Portal

This site provides access to official brand resources, including logos, templates, and graphical elements in multiple file formats. These assets are intended for use by internal teams, partners, and designers. To ensure correct usage, please consult the official Brand Guidelines PDF, available via the download link on this page. The sections below allow you to browse and download categorized assets aligned with the Al-Ansar visual identity system. For any questions please contact the media team via [email protected]

Brand Resources Directory

Primary Logo

The primary logo of AlAnsar FC is the full-color shield featuring the club’s name in English and Arabic, the year of establishment, and distinct green and orange gradients. This version represents the club’s identity in its most recognizable form. It should be used in the vast majority of applications, including digital platforms, print materials, merchandise, and official communications.

Primary Logo Horizontal Lockup

The primary logo of AlAnsar FC is the full-color shield featuring the club’s name in English and Arabic, the year of establishment, and distinct green and orange gradients. This version represents the club’s identity in its most recognizable form. It should be used in the vast majority of applications, including digital platforms, print materials, merchandise, and official communications.

Primary Logo Vertical Lockup

In vertical or stacked layouts, the primary logo can be presented with the AlAnsar FC logotype positioned directly beneath the shield.
This lockup provides a compact and centered arrangement, suitable for social media, merchandise, and narrow formats. It ensures the brand remains strong and legible in spaces where vertical alignment is preferred or required.

monochrome
Logo

The white monochrome logo is a single-color version of the AlAnsar FC crest, designed for maximum clarity and adaptability. It is primarily used alongside other black and white logos or in manufacturing processes such as engraving, where only one color can be applied.This version ensures the logo remains recognizable and impactful even in the most limited visual contexts.

Monochrome Horizontal Lockup

In horizontal applications, the primary logo may be paired with the AlAnsar FC logotype placed to the right of the shield. This configuration enhances brand visibility while maintaining a balanced, professional layout. Ideal for banners, headers, and digital use, the horizontal lockup should be used when horizontal space is available and the brand name needs clear emphasis alongside the crest.

Monochrome Vertical Lockup

In vertical or stacked layouts, the primary logo can be presented with the AlAnsar FC logotype positioned directly beneath the shield.
This lockup provides a compact and centered arrangement, suitable for social media, merchandise, and narrow formats. It ensures the brand remains strong and legible in spaces where vertical alignment is preferred or required.

Secondary Logo

The secondary logo is a simplified version of the AlAnsar FC crest, using flat colors instead of gradients. It is designed for use in limited-color applications where gradients may not render well, such as screen printing, embroidery, or small-scale digital formats. This version ensures clarity and brand consistency while maintaining the club’s core visual identity.

Tertiary Logo

The tertiary logo is a minimalist version of the AlAnsar FC crest, using only three flat colors to ensure maximum versatility and legibility. It is ideal for use in limited-color printing, small-scale reproductions, or when simplicity is required. While stripped down, this version retains the essential elements of the brand and should be used only when the primary and secondary logos are not practical.

HEX CODES

The AlAnsar FC brand colors reflect the spirit and energy of the club, rooted in vibrant greens, warm oranges, and bold reds. These colors appear in both flat and gradient forms, offering flexibility across different design contexts. While gradients and flat tones may be used in compositions, the logo itself must always retain its official color treatment, as defined in the logo section.Click any of the color codes to copy to clipboard or download the PDF guide above.

Gradients

These are the codes of the gradients in the brand color scheme. These can be used to add more life to compositions and designs. While they may pose some issues in printing and manufacturing, they are perfect for use with digital designs, social media posts, website graphics, presentations etc.

CMYK COdes

The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: cyan, magenta, yellow, and key (most often black).These codes should be used when creating designs indented for print, such as brochures, fliers, business cards, folders and so on.

Typography

The Al-Ansar Brand currently uses three typefaces as stated in the guidelines.Content is written in the 'Avenir Arabic' typeface; headers utilizing the 'Black' weight, and body text utilizing the 'Book' weight.

Sheild & Coin

Brand graphics and elements are used to aid compositions in strengthening brand recognition while enabling creatives to produce visually engaging designs. The Al-Ansar Shield can be used in some cases in such a way for special cases. Examples include using the shield to encase icons, photos, or text for special interest groups (such as official WhatsApp groups) and sub brands. The coin (a circular version) has been created serving the same overall purpose.

The Token

The Token is a simplified graphic derived from the AlAnsar FC logo, featuring only the core shield element without any accompanying text. It serves as a versatile brand mark for creative and lifestyle applications, such as fashion tags, merchandise details, or subtle brand accents. While more flexible in use, the Token should still adhere to safe area, color, and placement principles to maintain brand integrity across all contexts.

Watermark

The watermark features the AlAnsar Logo in flat colors selected to fade the logo into the background. This can be used to decorate cover pages, headers, title-bars, letterhead and so on. The watermark should not be used in a manner that distracts from the main composition or obscures the legibility of text. Broad leeway is given for the selection of colors to ensure a legible final composition.

Socials Tag

The Socials Tag is an element designed for use across digital and print materials to promote AlAnsar FC’s official social media. There are two approved versions: one featuring the website URL, and another using the handle @Alansarsa with the same icon set. Both versions provide a clean, consistent way to highlight the club’s digital identity and should be used as provided without modifications.

QR CODES

The AlAnsar FC QR code is a flexible branding element used to connect users directly to the club’s digital platforms. It is available in two styles: a full-color version featuring the iconic orange gradient for vibrant applications, and a monochrome version for use in more minimal or limited-color settings. While primarily linked to the official website, the QR code may be adapted for other functions as needed, provided it maintains the approved visual style.

Brand Assets

SOCIAL MEDIA ASSETS

The social media assets have been designed to ensure a consistent and professional presence across all platforms. This includes a banner template for cover images, a square avatar that follows the standard safe area guidelines, and a circular avatar aligned according to the circular framing rules. Each format is optimized for different platform requirements and should be used accordingly.

EMAIL SIGNATURES

The AlAnsar FC email signature
design ensures a professional and
cohesive brand presence in all
official correspondence. It includes
the staff member’s name, title,
contact information, and a small QR
code. This signature should be used
consistently across all email
communications to reinforce brand
identity and maintain a unified
digital appearance.

Business Cards

The AlAnsar FC business card design comes in two approved front and back variations to suit different use cases. The front is available in a standard version featuring the AlAnsar logo alone, and a co-branded version with the ABASCO logo, intended for senior management who may represent both entities. The back includes two options: one with the full-color logo, website, and QR code for easy digital access, and a simplified version for a cleaner presentation.

Letterhead

The official AlAnsar FC letterhead is a key asset of the club’s formal communication. It features a clean, structured layout with the logo, contact details, and branding elements positioned according to the approved visual system. The design maintains consistency with the overall brand identity and ensures a professional appearance across all printed and digital correspondence. The letterhead must not be altered, and the provided template should be used to preserve formating style.

PPT TEMPLATE

The AlAnsar FC PPT template is designed to deliver presentations and create decks with clarity, consistency, and brand impact. It features predefined resources aligned with the club’s visual identity. All presentations representing the club should use this template to uphold professionalism and reinforce brand recognition across internal and external communications.

ID CARDS

The AlAnsar FC ID card designs are an essential part of the club’s official identity and security system. Each card features a clean layout incorporating the club logo, staff name, role, photo, and QR code, all aligned with the brand’s visual guidelines. No modifications to colors, fonts, or layout should be made to ensure consistency across all issued IDs.